Good movies versus Bad: Producers get a clue
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The New York Times is reporting that movie attendance this summer will likely be 11.5% less than it was last summer.
11.5% is a massive amount for a sales industry. Why are sales down? Most Americans know why. Movies this summer were junk, there are other forms of entertainment available, renting is as enjoyable as going out, and renting is far cheaper. $18 for two tickets and several more for snacks is far too much to charge if you want regular spending by a middle-income and low-income demographic.
Read the astounding common-sense insights that studio executives have reached this summer:
Before, "you could still count on enough people to come whether you failed at entertaining them or not, out of habit, or boredom, or a desire to get out of the house. You had a little bit of backstop." - Robert Shaye, chairman of New Line Cinema.
Some of our movies "should never have been made." - Marc Shmuger, vice chairman of Universal.
"Audiences have gotten smart to the marketing, and they can smell the good ones from the bad ones at a distance." - Michael Lynton, chairman of Sony Pictures Entertainment
"It wasn't like the last crop of summer movies were that much better than this summer... This summer has been as deadening as it has been exciting... People are just beginning to wake up that what used to pass as summer excitement isn't that exciting, or that entertaining. This is vividly clear in terms of the other choices that consumers have." - Mr. Shmuger
Not only are they seeing the light, some are talking about correcting the problem:
(We will focus on making) "only movies we hope will be really good." - Mr. LyntonIf you're looking for a truly good new movie, go out and rent Maria Full of Grace. It was too good to be strongly marketed or widely released. (Actually, it wasn't widely released because it is in Spanish, with optional English subtitles). And stay away from the worst movies of all: senseless cookie-cutter comedies. Because,
"Rebound wasn't worth the dollar I spent for it" - my brother Caleb and friend Matt.
posted by Derby at 15:04
4 Comments:
That's really good... I enjoyed reading it... I totally agree that movies suck and are way to expensive... KatieBeth
Out of curiousity, what exactly made Maria Full of Grace such a good movie. I saw it at the Neon (a place that places "b" movies and indie flicks). I thought that the point of view from the young girl who wanted to make money was done excellently. However, the movie moved slowly and ended anti-climaticaly in my humble opinion. Although it was more intense in a realistic manner than the overdone action/comedy/horror/ poo poo that has been released as of late.
That was my comment above
-dave
hey you must be a PHC graduate or something... it was nice for you to comment on my site.... no unfortunately rachel does not keep an online blog but i will have to get on her for that :) in the meantime i will definitely tell her happy birthday for you :)
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